THE PACKAGE
We’ve packaged this progressive formula into a highly actionable system. It’s blissfully free of jargon, fluff and lofty theories. Instead, it’s filled with ideas and strategies that really work, delivered in a format that you can apply immediately.
The Free Agent Formula Workbook
First-time entrepreneurs will learn how to build a lucrative venture – right out of the gate – while established veterans will get re-focused and gain competitive edge. The companion workbook and real-life case studies provide a step-by-step plan to create your own formula.
The Free Agent Resource Guide
There is an exciting underground world of useful (and often free) applications, communities, software and tools that cater to the freelancer or entrepreneur. This guide is an aggregated list of over 100 top low- or no-cost services on the web.
The Synergy Group Guide
Build your very own brain trust! Designed as a companion for the Free Agent Formula, Synergy outlines everything you need to gather compatible free agents and lead them through a series of activities and discussions that will juice the genius in the room.
Audio Coaching CD
Seven audio coaching sessions from Lisa Johnson get your head in the game and set you up for success with case studies, examples, and the key market shifts that matter to free agents.
Free Thoughts CD
Inspiring ideas and advice for business builders. Learn how to navigate change and stay motivated as you revamp your career.
Journal
Keep your plans, goals and entrepreneurial dreams in one place with the Free Agent journal.

THE FORMULA
This practical resource took root during a four-year study of the new, technology-driven marketplace. After hundreds of conversations with small business owners and leading entrepreneurs, Reach Group Consulting uncovered six tactics for success – the Free Agent Formula.
Step 1 – Discover your strengths
Define your entrepreneurial personality to harness your natural strengths
Step 2 – Build a business with heat
Make your business buzz-worthy by tapping into fresh and enduring trends
Step 3 – Expand your revenue models
Identify smart new revenue streams so you can earn more money without burning out
Step 4 – Package your products and services
Boost the demand for your work by delivering solutions to everyday problems and powerful cravings
Step 5 – Become a trusted expert in your field
Discover authentic and effective (yet inexpensive) new ways to build awareness, establish your reputation, and elevate your industry status
Step 6 – Put your plan in motion
Customize your own Free Agent Formula and build an organized action plan.
RISK-FREE GUARANTEE
We believe in the Free Agent Formula and we want it to work for you. If you’re not completely satisfied, return your Free Agent Formula within 60 days for a full refund.
WHO IS REACH GROUP?
Reach Group is a boutique consultancy that provides fresh insights and clear thinking about the Connected Generation – a powerful, technology-fluent group of change agents that are connected to their social and professional networks around the clock. With unusual insight into the modern marketplace, Reach Group helps top brands and a growing community of free agents across the globe navigate the future.
Reach Group has worked with some terrific people and brands including: Nike, Microsoft, Starbucks, Disney, Kohler, Motorola, Giant Bicycles, Seattle Times, Meredith Corporation, Mercedes, and Church & Dwight.
Visit us at www.reachgroupconsulting.com/about

